Using web mining and perceptual mapping to support customer-oriented product positions and designs

Amy J.C. Trappey*, Charles V. Trappey, Ai Che Chang, Luna W.L. Chen

*Corresponding author for this work

研究成果: Conference contribution同行評審

6 引文 斯高帕斯(Scopus)

摘要

In recent years, many e-commerce websites provide consumer feedback functions and social networks, allowing customers to share their purchasing and usage experiences online. Companies collect and analyze information from customers' reviews through the platform to understand the customers impressions of the products they purchased. Online customer reviews has been widely regarded as an important source of information influencing customers buying decisions. In addition, online customer reviews help companies to redesign their products with key features that better positions to target customers in promising market sectors. This research uses online customer reviews as the business intelligence (BI) corpus. After determining the source webpage of customer reviews, a web crawler is needed to collect customer review text. Afterwards, computer-assisted text mining, clustering analysis, and perceptual mapping are applied to develop a formal methodology to compare similar products in a given domain. In this research, the consumer electronic sector is studied. Mobile phone customer reviews are web crawled, collected, mined, and analyzed. The study assists mobile phone manufacturers to understand the voice of customers in both positive and negative perspectives of post-purchasing experiences. The customer-preferred product functions, hardware/software/app features, and price positions, as key business intelligence, are derived for new product designs and market launches.

原文English
主出版物標題Transdisciplinary Engineering
主出版物子標題Crossing Boundaries - Proceedings of the 23rd ISPE Inc. International Conference on Transdisciplinary Engineering, TE 2016
編輯Wim J.C. Verhagen, Margherita Peruzzini, Milton Borsato, Josip Stjepandic, Nel Wognum
發行者IOS Press BV
頁面533-542
頁數10
ISBN(電子)9781614997023
DOIs
出版狀態Published - 1 一月 2016
事件23rd ISPE Inc. International Conference on Transdisciplinary Engineering, TE 2016 - Curitiba, Brazil
持續時間: 3 十月 20167 十月 2016

出版系列

名字Advances in Transdisciplinary Engineering
4

Conference

Conference23rd ISPE Inc. International Conference on Transdisciplinary Engineering, TE 2016
國家Brazil
城市Curitiba
期間3/10/167/10/16

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