Understanding and facililating the usage of nutrional labels by low-literate consumers

Madhubalan Viswanathan*, Manoj Hastak, Roland Gau

*Corresponding author for this work

研究成果: Article同行評審

55 引文 斯高帕斯(Scopus)

摘要

This research examines how low-literate consumers use nutritional labels on packages and the ways such usage can be facilitated. Using research on nutritional labeling and on low-literate consumers as bases, the authors design an experiment to test specific hypotheses about the effects of graphic versus nongraphic formats on usage of nutrition information by consumers with different levels of literacy. The authors discuss implications of the findings for further research and for public policy.

原文English
頁(從 - 到)135-145
頁數11
期刊Journal of Public Policy and Marketing
28
發行號2
DOIs
出版狀態Published - 1 一月 2009

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