The experiential preferences of the online consumers in different internet shopping lifestyles towards online shopping websites

Yen Lee Chu*, Jiub-De Lee

*Corresponding author for this work

研究成果: Conference contribution同行評審

7 引文 斯高帕斯(Scopus)

摘要

Consumers nowadays are too often to purchase or consume through internet, thus, their requirements towards online shopping are seemingly higher than before. Subsequently the online shopping vendors are supposed to satisfy the consuming experience of shoppers that come from different kinds of levels in order to compete in this market. This research is based on Schmitt's (1999/2003) Strategic Experiential Modules and Lifestyles Theory. By using the quantitative method, this study figured out the experiential strategy and designed elements that were preferred by the consumers from dissimilar lifestyle who surfed in different kind of online shopping websites. According to the results of this study, Taiwan online consumers could be divided into three lifestyle groups: online shopping avoider, online shopping lovers and fearful online shoppers. Among the online specialty consumers, the online shopping avoider, the online shopping lovers and the fearful online shoppers paid attention on sensory experiences, affective experiences and relational experiences, respectively. Whereas, among the online shopping mall shoppers, online shopping avoider and online shopping lovers insisted on sensory experiences and interaction experiences respectively.

原文English
主出版物標題Human-Computer Interaction
主出版物子標題HCI Intelligent Multimodal Interaction Environments - 12th International Conference, HCI International 2007, Proceedings
頁面3-11
頁數9
版本PART 4
DOIs
出版狀態Published - 1 十二月 2007
事件12th International Conference on Human-Computer Interaction, HCI International 2007 - Beijing, China
持續時間: 22 七月 200727 七月 2007

出版系列

名字Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
號碼PART 4
4553 LNCS
ISSN(列印)0302-9743
ISSN(電子)1611-3349

Conference

Conference12th International Conference on Human-Computer Interaction, HCI International 2007
國家China
城市Beijing
期間22/07/0727/07/07

指紋 深入研究「The experiential preferences of the online consumers in different internet shopping lifestyles towards online shopping websites」主題。共同形成了獨特的指紋。

引用此