Searching for truss alpha users in mobile telecommunications social networks

Rung-Hung Gau, Sheng Wen Tsai, Tzu Ting Tseng

研究成果: Conference contribution同行評審

摘要

In this paper, we propose a novel approach for the analysis of large-scale mobile telecommunications social networks. To search for alpha users that are essential for social marketing, we propose using both graph theory and linear algebra. In particular, we first look for all trusses in a social graph based on graph theory and then find out alpha users in the trusses based on linear algebra. While there is no proof that the adjacency matrix of a graph always has strictly positive eigenvectors, we prove that the adjacency matrix of a truss always has positive eigenvectors. The proposed approach is scalable and can be used to analyze massive networks.

原文English
主出版物標題2013 IEEE Global Communications Conference, GLOBECOM 2013
發行者Institute of Electrical and Electronics Engineers Inc.
頁面3072-3076
頁數5
ISBN(列印)9781479913534
DOIs
出版狀態Published - 1 一月 2013
事件2013 IEEE Global Communications Conference, GLOBECOM 2013 - Atlanta, GA, United States
持續時間: 9 十二月 201313 十二月 2013

出版系列

名字GLOBECOM - IEEE Global Telecommunications Conference

Conference

Conference2013 IEEE Global Communications Conference, GLOBECOM 2013
國家United States
城市Atlanta, GA
期間9/12/1313/12/13

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