Market competition and the media performance of Taiwan's cable television industry

Shu-Chu Li*

*Corresponding author for this work

研究成果: Article同行評審

6 引文 斯高帕斯(Scopus)

摘要

Using industrial organization as the theoretical framework, this study examines the relation between market competition and the media performance of Taiwan's cable television industry. The media performance of cable television systems is defined as the subscribers' satisfaction with program service, customer service, and community service. A telephone survey was conducted to collect data for the study. This study's findings in general support a positive relation between market competition and media performance, which accords with most previous studies.

原文English
頁(從 - 到)279-294
頁數16
期刊Journal of Media Economics
17
發行號4
DOIs
出版狀態Published - 1 一月 2004

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