The issue of cyber trust has been scattered in several different fields, including computer science, information science and some social sciences. Although social informatics has been a subject of systematic analytical and critical research for more than three decades, previous research has rarely noted the importance of social informatics on cyber trust. Therefore, it is essential to establish a research framework that applies in cyber trust from a perspective of social informatics so that cyber trust may be achieved by different professionals and researchers. This study presents the factors under which cyber trust thrives from a perspective of social informatics. Social informatics research pertains to e-commerce from a perspective of both social and technical changes that shed some light on cyber trust for business professionals and researchers.