Influence of uncertain demand on product variety: Evidence from the international tourist hotel industry in Taiwan

Chiang Ming Chen, Chia Yu Yeh*, Jin-Li Hu

*Corresponding author for this work

研究成果: Article同行評審

23 引文 斯高帕斯(Scopus)

摘要

Hotels provide many different types of rooms in terms of capacity as well as quality to diversify their products. This paper examines the relationship of uncertain demand and product variety by using monthly operation data from international tourist hotels in Taiwan during 2007-2009. First, the authors apply the two-stage least squares (2SLS) and random-coefficients models to estimate the demand function in Taiwan's international tourist hotel industry. They then examine the relationship between uncertain demand and product variety. The empirical results indicate that the market's uncertain demand significantly induces the hotels to expand their product variety.

原文English
頁(從 - 到)1275-1285
頁數11
期刊Tourism Economics
17
發行號6
DOIs
出版狀態Published - 1 十二月 2011

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