Elucidating individual intention to use interactive information technologies: The role of network externalities

Chieh-Peng Lin*, Anol Bhattacherjee

*Corresponding author for this work

研究成果: Article同行評審

194 引文 斯高帕斯(Scopus)

摘要

A model of interactive information technology (IT) usage that integrates network externalities with traditional usage motivations is proposed and is validated by a survey of instant messaging (IM) usage by university students in Taiwan. Network benefit, found to be a significant usage motivation, arises from direct and indirect sources, conceptualized as referent network size and perceived complementarity, respectively. Network benefit has a direct effect on user intention to use interactive IT and an indirect effect mediated by perceived enjoyment, and in turn it is affected by perceived complementarity. IT vendors can enhance product value by investing in value-added complementary products and services. Implications for IT usage theories and managerial practice are discussed.

原文English
頁(從 - 到)85-108
頁數24
期刊International Journal of Electronic Commerce
13
發行號1
DOIs
出版狀態Published - 1 十二月 2008

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