A social appraisal mechanism for online purchase decision support in the micro-blogosphere

Yung-Ming Li*, Cheng Yang Lai

*Corresponding author for this work

研究成果: Article同行評審

23 引文 斯高帕斯(Scopus)

摘要

Owing to the plentiful participation of knowledgeable users, an online social network could be seen as a large group of experts that support the decisions of online users. Collective opinions solicited from friends are largely beneficial for online purchase support and can create significant opportunities for sales. In this paper, a social appraisal mechanism composed using the methodologies of social companionship analysis, collective opinion analysis, and consensus decision analysis is proposed for the online users of the micro-blogosphere. The proposed mechanism can successfully summarize collective opinions and expedite the decision-making process that characterizes users' purchasing behaviors.

原文English
頁(從 - 到)190-205
頁數16
期刊Decision Support Systems
59
發行號1
DOIs
出版狀態Published - 1 三月 2014

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