A novel approach to incorporate customer preference and perception into product configuration: A case study on smart pads

Chih-Hsuan Wang*, One Zen Hsueh

*Corresponding author for this work

研究成果: Article同行評審

32 引文 斯高帕斯(Scopus)

摘要

This paper proposes a hybrid framework combining AHP (analytical hierarchy process), KM (Kano model), with DEMATEL (decision making trial and evaluation laboratory) to incorporate customer preference and perception into the process of product development. Initially, AHP is applied to respondents to form a basis of market segmentation. Thereafter, with respect to identified segments, AHP and KM are employed to extract customer preference for design attributes (DAs) and customer perception of marketing requirements (MRs), respectively. Finally, by means of DEMATEL, the causal relationships between MRs and DAs are systematically recognized to uncover new ideas of next-generation products.

原文English
頁(從 - 到)549-556
頁數8
期刊Computer Standards and Interfaces
35
發行號5
DOIs
出版狀態Published - 1 九月 2013

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