Visualizing decision process on spheres based on the even swap concept

Han-Lin Li, Li Ching Ma*

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

16 Scopus citations

Abstract

The Even Swap method, originally outlined by Benjamin Franklin 230 years ago, is a rational way of finding the best alternative by evenly swapping decision criteria. This study develops a Decision Ball model to assist a decision maker in ranking alternatives and visualizing decision process based on the Even Swap concept. By viewing the moving trajectories of alternatives on spheres, a decision maker can specify trade-offs among criteria via the Even Swap process thus ranking alternatives more consistently.

Original languageEnglish
Pages (from-to)354-367
Number of pages14
JournalDecision Support Systems
Volume45
Issue number2
DOIs
StatePublished - 1 May 2008

Keywords

  • Decision balls
  • Even Swap
  • Preference
  • Ranking
  • Visualization

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