Abstract
The Even Swap method, originally outlined by Benjamin Franklin 230 years ago, is a rational way of finding the best alternative by evenly swapping decision criteria. This study develops a Decision Ball model to assist a decision maker in ranking alternatives and visualizing decision process based on the Even Swap concept. By viewing the moving trajectories of alternatives on spheres, a decision maker can specify trade-offs among criteria via the Even Swap process thus ranking alternatives more consistently.
Original language | English |
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Pages (from-to) | 354-367 |
Number of pages | 14 |
Journal | Decision Support Systems |
Volume | 45 |
Issue number | 2 |
DOIs | |
State | Published - 1 May 2008 |
Keywords
- Decision balls
- Even Swap
- Preference
- Ranking
- Visualization