Video Analytics in Market Research

Sule Balkan, Tetyana Kholod

Research output: Contribution to journalArticlepeer-review

2 Scopus citations

Abstract

Intelligent video analytics has been growing in the past decade, with a variety of applications from fraud detection to traffic control. This research focuses on the impact of intelligent video analytics on market surveys. Based on the experiments conducted, it can be concluded that the use of intelligent video analytics can enhance decision-making by improving response rate and accuracy, and reduce some of the cognitive biases that may be affecting quantitative primary data.
Original languageAmerican English
Pages (from-to)192-199
Number of pages8
JournalINFORMATION SYSTEMS MANAGEMENT
Volume32
Issue number3
DOIs
StatePublished - 2015

Keywords

  • decision support; market survey methods; market research; primary data; video analytics

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