Using information overload or decreasing marginal responsiveness to determine “how many catalogs are too many?”: It really makes a difference—reply to Ganzach and Or

M.A. Eastlick , Charles Trappey, R.A. Feinberg

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)10-13
Number of pages3
JournalJournal of Direct Marketing
Volume10
Issue number2
DOIs
StatePublished - 1996

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