Understanding and facililating the usage of nutrional labels by low-literate consumers

Madhubalan Viswanathan; Manoj Hastak; Roland Gau

doi:10.1509/jppm.28.2.135

Understanding and facililating the usage of nutrional labels by low-literate consumers

Madhubalan Viswanathan^*, Manoj Hastak, Roland Gau

^*Corresponding author for this work

Institute of Business and Management

Research output: Contribution to journal › Article › peer-review

56 Scopus citations

Abstract

This research examines how low-literate consumers use nutritional labels on packages and the ways such usage can be facilitated. Using research on nutritional labeling and on low-literate consumers as bases, the authors design an experiment to test specific hypotheses about the effects of graphic versus nongraphic formats on usage of nutrition information by consumers with different levels of literacy. The authors discuss implications of the findings for further research and for public policy.

Original language	English
Pages (from-to)	135-145
Number of pages	11
Journal	Journal of Public Policy and Marketing
Volume	28
Issue number	2
DOIs	https://doi.org/10.1509/jppm.28.2.135
State	Published - 1 Jan 2009

Keywords

Information format
Low-literate consumer behavior
Nutritional labels
Product evaluation
Summary information

UN SDGs

This output contributes to the following Sustainable Development Goal(s)

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Understanding and facililating the usage of nutrional labels by low-literate consumers

Abstract

Keywords

UN SDGs

Access to Document

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