Transformability ofuniversities is directed by repositioning after evaluations: Introduction to a SMTIE model

Hebron C. Chang, Hsin-Ning Su

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

In the 21th century, university is a knowledge factory for teachers and scholars to perform education and research, and a translation media of science to technology. Universities are emerged to transform that is directed by repositioning after evaluation. University policy makers are missioned to reposition their universities for the 21th century market. Foreseeing transformation from education/research to entrepreneurial due to market demand, policy makers are suggested to adopt Mintzberg's strategic planning principle for repositioning, CIPP and BSC models for internal evaluation, SWOT and Porter's 5 force analysis for internal and external evaluation to relocate the positions of universities. The indicators for self- and internal evaluation and repositioning may follow CUAA and Californian systems. A SMTIE model for university positioning is proposed. Using Taiwan as a local case study, it is suggested that public universities would to be merged to 'multiversity' and private universities would transform to 'entrepreneurial' or becoming 'omniversity' according to the evaluation based on SMITE model.

Original languageEnglish
Title of host publicationPICMET 2016 - Portland International Conference on Management of Engineering and Technology
Subtitle of host publicationTechnology Management For Social Innovation, Proceedings
EditorsTimothy R. Anderson, Dundar F. Kocaoglu, Kiyoshi Niwa, Gary Perman, Dilek Cetindamar Kozanoglu, Tugrul U. Daim
PublisherInstitute of Electrical and Electronics Engineers Inc.
Pages1706-1712
Number of pages7
ISBN (Electronic)9781509035953
DOIs
StatePublished - 4 Jan 2017
Event2016 Portland International Conference on Management of Engineering and Technology, PICMET 2016 - Honolulu, United States
Duration: 4 Sep 20168 Sep 2016

Publication series

NamePICMET 2016 - Portland International Conference on Management of Engineering and Technology: Technology Management For Social Innovation, Proceedings

Conference

Conference2016 Portland International Conference on Management of Engineering and Technology, PICMET 2016
CountryUnited States
CityHonolulu
Period4/09/168/09/16

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