To stick or not to stick: The social response theory in the development of continuance intention from organizational cross-level perspective

Jyun Wei Huang*, Chieh-Peng Lin

*Corresponding author for this work

Research output: Contribution to journalArticle

20 Scopus citations

Abstract

The rapid growth of online social network sites (SNSs) has raised the research question of why people continue sticking to these sites. This study proposes a social network site stick model based on social response theory to answer this question. This study hypothesizes that group-level social capital (e.g.; environmental prompt cues or social cues) positively influences arousal. Group-level social capital includes group-level social interaction, group-level social trust cues, and group-level social shared codes and language. Arousal subsequently induces users to engage in knowledge sharing and social support behaviors, which, in turn, leads to continuance intention. Empirical analysis using a survey of registered users from a popular social network site supports all of these hypothesized effects. Finally, this study discusses the managerial implications and limitations of these findings.

Original languageEnglish
Pages (from-to)1963-1973
Number of pages11
JournalComputers in Human Behavior
Volume27
Issue number5
DOIs
StatePublished - 1 Sep 2011

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