The role of cultural dimensions in the acceptance of retail innovations

E. Mulaomerovic, Charles Trappey

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Original languageAmerican English
Title of host publicationManagement, Knowledge and Learning Internaitonal Conference 2013 (MakeLearn 2013)
StatePublished - Jun 2013

Cite this

Mulaomerovic, E., & Trappey, C. (2013). The role of cultural dimensions in the acceptance of retail innovations. In Management, Knowledge and Learning Internaitonal Conference 2013 (MakeLearn 2013)