The impact of social context and personality toward the usage of stickers in LINE

Ya Chiao Chang*, Jiub-De Lee

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

1 Scopus citations

Abstract

Instant Messenger is a social media which is focused on communication. The aim of system is to enhance relationships of acquaintances. Stickers of Instant Messenger are popular with persons, so there is a big business opportunity in the design market of the stickers. The main findings are as follows: the impact of social context and personality toward the usage of stickers in Instant Messenger are significant. Persons use the most of stickers in chat contexts, and persons use the fewest of stickers in business contexts. Furthermore, high extraversion persons use more stickers than low extraversion persons. In business contexts, high extraversion and low neuroticism persons use more stickers than low extraversion and high neuroticism persons. The most usage of sticker is emotion type, the second are atmosphere and personality type, appearance and story type are used the least.

Original languageEnglish
Title of host publicationSocial Computing and Social Media - 8th International Conference, SCSM 2016 and Held as Part of HCI International 2016, Proceedings
EditorsGabriele Meiselwitz
PublisherSpringer Verlag
Pages114-122
Number of pages9
ISBN (Print)9783319399096
DOIs
StatePublished - 1 Jan 2016
Event8th International Conference on Social Computing and Social Media, SCSM 2016 and 18th International Conference on Human-Computer Interaction, HCI International 2016 - Toronto, Canada
Duration: 17 Jul 201622 Jul 2016

Publication series

NameLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume9742
ISSN (Print)0302-9743
ISSN (Electronic)1611-3349

Conference

Conference8th International Conference on Social Computing and Social Media, SCSM 2016 and 18th International Conference on Human-Computer Interaction, HCI International 2016
CountryCanada
CityToronto
Period17/07/1622/07/16

Keywords

  • Extraversion
  • Instant
  • Messenger
  • Neuroticism
  • Personality
  • Social context
  • Sticker

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