The experiential preferences of the online consumers in different internet shopping lifestyles towards online shopping websites

Yen Lee Chu*, Jiub-De Lee

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference contribution

5 Scopus citations

Abstract

Consumers nowadays are too often to purchase or consume through internet, thus, their requirements towards online shopping are seemingly higher than before. Subsequently the online shopping vendors are supposed to satisfy the consuming experience of shoppers that come from different kinds of levels in order to compete in this market. This research is based on Schmitt's (1999/2003) Strategic Experiential Modules and Lifestyles Theory. By using the quantitative method, this study figured out the experiential strategy and designed elements that were preferred by the consumers from dissimilar lifestyle who surfed in different kind of online shopping websites. According to the results of this study, Taiwan online consumers could be divided into three lifestyle groups: online shopping avoider, online shopping lovers and fearful online shoppers. Among the online specialty consumers, the online shopping avoider, the online shopping lovers and the fearful online shoppers paid attention on sensory experiences, affective experiences and relational experiences, respectively. Whereas, among the online shopping mall shoppers, online shopping avoider and online shopping lovers insisted on sensory experiences and interaction experiences respectively.

Original languageEnglish
Title of host publicationHuman-Computer Interaction
Subtitle of host publicationHCI Intelligent Multimodal Interaction Environments - 12th International Conference, HCI International 2007, Proceedings
Pages3-11
Number of pages9
EditionPART 4
DOIs
StatePublished - 1 Dec 2007
Event12th International Conference on Human-Computer Interaction, HCI International 2007 - Beijing, China
Duration: 22 Jul 200727 Jul 2007

Publication series

NameLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
NumberPART 4
Volume4553 LNCS
ISSN (Print)0302-9743
ISSN (Electronic)1611-3349

Conference

Conference12th International Conference on Human-Computer Interaction, HCI International 2007
CountryChina
CityBeijing
Period22/07/0727/07/07

Keywords

  • Experiential marketing
  • Lifestyles
  • Online shopping

Fingerprint Dive into the research topics of 'The experiential preferences of the online consumers in different internet shopping lifestyles towards online shopping websites'. Together they form a unique fingerprint.

  • Cite this

    Chu, Y. L., & Lee, J-D. (2007). The experiential preferences of the online consumers in different internet shopping lifestyles towards online shopping websites. In Human-Computer Interaction: HCI Intelligent Multimodal Interaction Environments - 12th International Conference, HCI International 2007, Proceedings (PART 4 ed., pp. 3-11). (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 4553 LNCS, No. PART 4). https://doi.org/10.1007/978-3-540-73111-5_1