轉移成本與服務品質對線上購物店配取貨點選擇行為之影響

Translated title of the contribution: The Effects of Switching Costs and Service Quality on Choice Behavior of the Pick-Up Point for Online Shopping

Cheng-Min Feng, 昱凱 黃

Research output: Contribution to journalArticlepeer-review

Abstract

The Internet has provided people with a new medium for social activities. Many marketing experts believe that the web site is the most important retail channel. Convenience stores in Taiwan have integrated the e-Commerce with their logistics system to develop a new retail delivery model, ”Shopping in an online store and picking up goods in a convenience store”, and have made remarkable successes. The objective of this study is to explore what factors can influence the pick-up point choice behavior. Firstly, we defined the latent variables and manifest variables in the structural equation modeling (SEM). The results indicate that switching costs and service quality are the two major influential factors which can capture the choice behavior. Secondly, a cusp catastrophe model was applied to examine the linkages among service quality, switching costs and the loyalty to a pick-up point. Finally, we discussed the catastrophe characteristics of the choice behavior by using the cusp catastrophe model based on the empirical data, and explored how switching costs and service quality affect the choice behavior.
Translated title of the contributionThe Effects of Switching Costs and Service Quality on Choice Behavior of the Pick-Up Point for Online Shopping
Original languageChinese (Traditional)
Pages (from-to)507-542
Number of pages46
Journal運輸計劃季刊
Volume35
Issue number4
DOIs
StatePublished - Nov 2006

Keywords

  • Switching cost
  • Choice behavior
  • Retailing delivery, Structural equation modeling
  • Cusp catastrophe model

Fingerprint Dive into the research topics of 'The Effects of Switching Costs and Service Quality on Choice Behavior of the Pick-Up Point for Online Shopping'. Together they form a unique fingerprint.

Cite this