The diffusion of innovation and perceived risk for the adoption of alternative energy vehicles

Hsin Ying Wu*, Charles V. Trappey, Richard A. Feinberg

*Corresponding author for this work

Research output: Contribution to journalArticle

3 Scopus citations

Abstract

Many researchers have studied alternative energy issues from a policy or industry viewpoint, but few have explored the consumer's beliefs and opinions. Since most applications of alternative energy are being developed for the consumer market, the consumer's acceptance and adoption of these new fuels and alternative energy vehicles are key factors to consider. This research studies the consumer's attitude toward vehicles using biofuel or hydrogen and evaluates the factors which influence the consumer's purchase decisions regarding these cars.

Original languageEnglish
Pages (from-to)296-315
Number of pages20
JournalInternational Journal of Innovation and Learning
Volume8
Issue number3
DOIs
StatePublished - 1 Sep 2010

Keywords

  • Adoption of innovation
  • Alternative energy
  • AOI
  • Biofuels
  • Consumer behaviour
  • Hydrogen
  • Learning

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