Study on crowdfunding patterns and factors in different phases

Bih Huang Jin, Yung-Ming Li, Zhi Wei Li

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

1 Scopus citations

Abstract

In recent years, crowdfunding is an emerging way to raise capital for an innovative project. We demonstrate the funding pattern of a crowdfunding campaign, and examine the relationship between three factors proposed by researchers and pledged fund in three periods. Besides the full model, we sorted samples into successful and unsuccessful project by funded or not, and product-reward and non-product reward projects by reward-type. Data is extracted from Kickstarter which contain project-related factors of 1, 154 projects. Study shows that a crowdfunding campaign has three phases, and the funding pattern is S-shaped. Previous backers significantly affect the following contributions all the time. Updates are significantly affect the pledged fund for 1 to 3 periods. But it is negatively affect the pledged fund in unsuccessful projects. After understanding the funding pattern and the critical factors in different periods, creators can break through the bottleneck of each funding phase and improve the success rate of crowdfunding projects.

Original languageEnglish
Title of host publicationAmericas Conference on Information Systems 2018
Subtitle of host publicationDigital Disruption, AMCIS 2018
PublisherAssociation for Information Systems
ISBN (Print)9780996683166
StatePublished - 1 Jan 2018
Event24th Americas Conference on Information Systems 2018: Digital Disruption, AMCIS 2018 - New Orleans, United States
Duration: 16 Aug 201818 Aug 2018

Publication series

NameAmericas Conference on Information Systems 2018: Digital Disruption, AMCIS 2018

Conference

Conference24th Americas Conference on Information Systems 2018: Digital Disruption, AMCIS 2018
CountryUnited States
CityNew Orleans
Period16/08/1818/08/18

Keywords

  • Crowdfunding
  • Factors
  • Fintech
  • Patterns
  • Social networks

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