### Abstract

Finding information source in viral spreading has important applications such as to root out the culprit of a rumor spreading in online social networks. In particular, given a snapshot observation of the rumor graph, how to accurately identify the initial source of the spreading? In the seminal work by Shah and Zaman in 2011, this statistical inference problem was formulated as a maximum likelihood estimation problem and solved using a rumor centrality approach for graphs that are degree-regular. This however is optimal only if there are no boundary effects, e.g., the underlying number of susceptible vertices is countably infinite. In general, all practical real world networks are finite or exhibit complex spreading behavior, and therefore these boundary effects cannot be ignored. In this paper, we solve the constrained maximum likelihood estimation problem by a generalized rumor centrality for spreading in graphs with boundary effects. We derive a graph-theoretic characterization of the maximum likelihood estimator for degree-regular graphs with a single end vertex at its boundary and propose a message-passing algorithm that is near-optimal for graphs with more complex boundary consisting of multiple end vertices.

Original language | English |
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Title of host publication | Proceedings of the 2017 IEEE/ACM International Conference on Advances in Social Networks Analysis and Mining, ASONAM 2017 |

Editors | Jana Diesner, Elena Ferrari, Guandong Xu |

Publisher | Association for Computing Machinery, Inc |

Pages | 86-90 |

Number of pages | 5 |

ISBN (Electronic) | 9781450349932 |

DOIs | |

State | Published - 31 Jul 2017 |

Event | 9th IEEE/ACM International Conference on Advances in Social Networks Analysis and Mining, ASONAM 2017 - Sydney, Australia Duration: 31 Jul 2017 → 3 Aug 2017 |

### Publication series

Name | Proceedings of the 2017 IEEE/ACM International Conference on Advances in Social Networks Analysis and Mining, ASONAM 2017 |
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### Conference

Conference | 9th IEEE/ACM International Conference on Advances in Social Networks Analysis and Mining, ASONAM 2017 |
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Country | Australia |

City | Sydney |

Period | 31/07/17 → 3/08/17 |

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## Cite this

*Proceedings of the 2017 IEEE/ACM International Conference on Advances in Social Networks Analysis and Mining, ASONAM 2017*(pp. 86-90). (Proceedings of the 2017 IEEE/ACM International Conference on Advances in Social Networks Analysis and Mining, ASONAM 2017). Association for Computing Machinery, Inc. https://doi.org/10.1145/3110025.3110028