從媒介影像觀照自己:觀展/表演典範之初探

Translated title of the contribution: Reflecting Self Images in the Media Mirror: A Study Based on the Spectacle/Performance Paradigm

Research output: Contribution to journalArticlepeer-review

Abstract

This paper explores the subjectivity of audience grounded on the spectacle/performance paradigm proposed by Abercrombie & Longhurst (1998). Based on my four years of working as an ethnographer for an online fan community, ”Murakami Haruki's Woods”, two conclusions are advanced. Firstly, through the circle of spectacle-narcissism-spectacle, audiences converge their visions with idolatrous texts while reading deliberately and develop specific significance that centers on their egos, not texts. Secondly, although texts of popular culture are for-anyone-structure, they are decoded .by audiences in for-someone-structure; thus, wrapping in for-anyone-as-someone structures, audiences exploit ”self-love vs. self-hate” complexes while hoping to monopolize the idolatrous author for impressing others with unique lifestyles.
Translated title of the contributionReflecting Self Images in the Media Mirror: A Study Based on the Spectacle/Performance Paradigm
Original languageChinese (Traditional)
Pages (from-to)41 - 85
Number of pages45
Journal新聞學研究 Mass Communication Research
DOIs
StatePublished - 1 Jan 2005

Keywords

  • spectacle
  • audience research
  • spectacle/performance paradigm
  • images
  • narcissism

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