Reality TV, materialism, and associated consequences: An exploration of the influences of enjoyment and social comparison on reality TV’s cultivation effects

Shu Yueh Lee*, Yen-Shen Chen, Mark Harmon

*Corresponding author for this work

Research output: Contribution to journalArticle

2 Scopus citations

Abstract

This study applied cultivation theory to examine the effects of reality TV on viewer materialism and the associated consequences of materialism. At first glance reality TV appeared to be the programming most strongly associated with materialism. However, the direct effect waned after introducing enjoyment and social comparison as mediators. In particular, the results showed that enjoyment fully mediated the cultivation effect of reality TV on materialism. This study demonstrated that media effects were not only mediated by individual differences in personalities but also determined by the viewing experiences.

Original languageEnglish
Pages (from-to)228-241
Number of pages14
JournalAtlantic Journal of Communication
Volume24
Issue number4
DOIs
StatePublished - 7 Aug 2016

Fingerprint Dive into the research topics of 'Reality TV, materialism, and associated consequences: An exploration of the influences of enjoyment and social comparison on reality TV’s cultivation effects'. Together they form a unique fingerprint.

  • Cite this