This paper examines representations of women in the many Japanese-language Taiwanese newspaper articles in the Taiwan Daily News (Taiwan nichinichi shinpō) extolling the virtues of "being Japanese" and modeling ways to behave as a "Japanese woman," especially with reference to Taiwanese women. These representations exert ideological pressures with various designs, including the cultivation of an exploitable compliant labor force, women's participation in the consumption of goods, and the production of imperial jouissance in the colonial framing of a wide range of activities. Columns, feature articles, and visual images depicting women are examined for signs of encouraging Japanization or Pygmalion idealizations of women and expectations for Taiwanese women. Changes apparent during the buildup to full-scale war with China will be noted and explored.
- Capitalist imperialism
- Japanese colonial newspapers
- Japanese imperialization movement in Taiwan
- Propaganda in the Japanese Empire
- Racial and gender hierarchies
- Representations of women in media