Product recommendations based on the bandwagon effect of virtual houses in virtual worlds

Yun Cheng Chou, Chi Ching Chung, Hsiu Yu Liao, Duen-Ren Liu

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

2 Scopus citations

Abstract

With the rapid development of information technology, the virtual world platform has become a competitive market due to its prosperous future. Since the number of both users and virtual products has grown rapidly, recommender systems have come to play an important role in the virtual world in terms of solving information overload problems and obtaining benefits for both platform runners and users. In this paper, we argue that there are two important factors, social circle neighbors and the virtual house bandwagon effect, which affect users' preferences for virtual products. Hence, we propose two novel recommendation approaches that predict users' preferences based on an analysis of social influence between target user and his/her social circle neighbors, and the effect of the bandwagon phenomenon during the virtual house visit process respectively. The performance of the proposed approaches is evaluated by conducting experiments with a dataset collected from a virtual world platform in Taiwan. The experimental results show that the proposed approaches outperform the conventional recommendation methods, and also exhibit the effectiveness of turning to social influence and the bandwagon effect for improving recommendation accuracy in virtual worlds.

Original languageEnglish
Title of host publicationProceedings - 2016 5th IIAI International Congress on Advanced Applied Informatics, IIAI-AAI 2016
EditorsAyako Hiramatsu, Tokuro Matsuo, Akimitsu Kanzaki, Norihisa Komoda
PublisherInstitute of Electrical and Electronics Engineers Inc.
Pages92-97
Number of pages6
ISBN (Electronic)9781467389853
DOIs
StatePublished - 10 Jul 2016
Event5th IIAI International Congress on Advanced Applied Informatics, IIAI-AAI 2016 - Kumamoto, Japan
Duration: 10 Jul 201614 Jul 2016

Publication series

NameProceedings - 2016 5th IIAI International Congress on Advanced Applied Informatics, IIAI-AAI 2016

Conference

Conference5th IIAI International Congress on Advanced Applied Informatics, IIAI-AAI 2016
CountryJapan
CityKumamoto
Period10/07/1614/07/16

Keywords

  • Bandwagon effect
  • Recommender system
  • Social influence
  • Virtual world

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