Pricing digital content distribution over heterogeneous channels

Yung-Ming Li*

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

9 Scopus citations


The paper considers the pricing and allocation issues of distributing digital contents via Web and P2P channels. Utilizing a game theoretic model, the allocation equilibrium with respect to various business goals is examined. We find that the P2P channel is always under-utilized in an organization, and present an incentive scheme to achieve an efficient channel configuration. Under a market structure with sequential moves, both channels set higher price and collect higher profit. Particularly, the second mover enjoys higher price and market share. A provider with integrated channels will charge a higher price on the Web channel and the Web channel becomes under-utilized.

Original languageEnglish
Pages (from-to)243-257
Number of pages15
JournalDecision Support Systems
Issue number1
StatePublished - 1 Dec 2010


  • Competition and collaboration
  • Content distribution
  • IT investment
  • Network pricing
  • Peer-to-peer

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