Pricing and competition in mobile app markets

Ning Yao Pai*, Yung-Ming Li

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference contribution

1 Scopus citations

Abstract

With the fast growth in smart phones, tablets and apps markets, the competition is increasing between market platform such as Android and iOS. And the growth numbers of apps available and downloaded, the competition between app market platforms are also very intensive. The economic behaviours of participants are determined by market factors, such as the effects of the number of apps available in the market and the number of users purchasing mobile platform devices and download apps. In this research, we analyse the pricing issues (subscription fee and revenue sharing ratio) in apps market under the scenarios of monopolistic and duopolistic apps markets.

Original languageEnglish
Title of host publicationICE-B 2014 - Proceedings of the 11th International Conference on e-Business, Part of ICETE 2014 - 11th International Joint Conference on e-Business and Telecommunications
EditorsAndreas Holzinger, Marten van Sinderen, Peter Dolog, Mohammad S. Obaidat
PublisherSciTePress
Pages261-266
Number of pages6
ISBN (Electronic)9789897580437
DOIs
StatePublished - 1 Jan 2014
Event11th International Conference on e-Business, ICE-B 2014 - Part of 11th International Joint Conference on e-Business and Telecommunications, ICETE 2014 - Vienna, Austria
Duration: 28 Aug 201430 Aug 2014

Publication series

NameICE-B 2014 - Proceedings of the 11th International Conference on e-Business, Part of ICETE 2014 - 11th International Joint Conference on e-Business and Telecommunications

Conference

Conference11th International Conference on e-Business, ICE-B 2014 - Part of 11th International Joint Conference on e-Business and Telecommunications, ICETE 2014
CountryAustria
CityVienna
Period28/08/1430/08/14

Keywords

  • Game theoretical analysis
  • Mobile app market
  • Pricing strategy
  • Two-sided market

Fingerprint Dive into the research topics of 'Pricing and competition in mobile app markets'. Together they form a unique fingerprint.

  • Cite this

    Pai, N. Y., & Li, Y-M. (2014). Pricing and competition in mobile app markets. In A. Holzinger, M. van Sinderen, P. Dolog, & M. S. Obaidat (Eds.), ICE-B 2014 - Proceedings of the 11th International Conference on e-Business, Part of ICETE 2014 - 11th International Joint Conference on e-Business and Telecommunications (pp. 261-266). (ICE-B 2014 - Proceedings of the 11th International Conference on e-Business, Part of ICETE 2014 - 11th International Joint Conference on e-Business and Telecommunications). SciTePress. https://doi.org/10.5220/0005056802610266