Online News Discussions: Exploring the Role of User Personality and Motivations for Posting Comments on News

Tai-Yee Wu, David Atkin*

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

11 Scopus citations

Abstract

This study examines personality traits and motivations in association with individuals' online news comment behavior. A survey of 517 participants indicated that those who were more agreeable and narcissistic were motivated for posting comments on online news. Motivations including informing, getting feedback, and exhibitionism predicted the frequency of posting on news comment sections, while social connection was a major predictor of commenting on the news shared in social media. Implications for using this online opinion-posting mechanism are discussed.

Original languageEnglish
Pages (from-to)61-80
Number of pages20
JournalJournalism and Mass Communication Quarterly
Volume94
Issue number1
DOIs
StatePublished - 1 Mar 2017

Keywords

  • motivation
  • online news comments
  • online news discussions
  • online posting behavior
  • personality traits
  • user-generated content

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