Modeling job pursuit intention: Moderating mechanisms of socio-environmental consciousness

Yuan Hui Tsai, Sheng Wuu Joe, Chieh-Peng Lin*, Rong Tsu Wang

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

35 Scopus citations


Many scholars have suggested the relationship between corporate social performance and its ability to attract a large number of high-quality job applicants, because previous literature indicates that employees with strong social awareness help create a high-performance organization. For that reason, an important issue for successful business recruitment is how to boost the pursuit intention of job seekers. This study discusses such issue by proposing a model based on signaling theory and cognitive dissonance theory. In the proposed model of this study, the positive relationships between four dimensions of corporate social performance and job pursuit intention are hypothetically moderated by socio-environmental consciousness. The proposed hypotheses of this research were empirically tested using the data from graduating students seeking a job. The empirical findings of this study complement previous literature by discussing how corporate social performance benefits business firms from a perspective of strengthened human resources and recruitment. Finally, managerial implications for business managers based on the findings herein are provided.

Original languageEnglish
Pages (from-to)287-298
Number of pages12
JournalJournal of Business Ethics
Issue number2
StatePublished - 21 Oct 2014


  • Cognitive dissonance theory
  • Corporate social performance
  • Discretionary citizenship
  • Ethical citizenship

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