Market competition and the media performance of Taiwan's cable television industry

Shu-Chu Li*

*Corresponding author for this work

Research output: Contribution to journalArticle

6 Scopus citations

Abstract

Using industrial organization as the theoretical framework, this study examines the relation between market competition and the media performance of Taiwan's cable television industry. The media performance of cable television systems is defined as the subscribers' satisfaction with program service, customer service, and community service. A telephone survey was conducted to collect data for the study. This study's findings in general support a positive relation between market competition and media performance, which accords with most previous studies.

Original languageEnglish
Pages (from-to)279-294
Number of pages16
JournalJournal of Media Economics
Volume17
Issue number4
DOIs
StatePublished - 1 Jan 2004

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