Using Rogers’ diffusion of innovation model, this study examined the relationships between lifestyles and the adoption of six new technologies in Taiwan. Three of the six technologies—notebooks, netbooks, and tablet PCs—are information technologies, while the remaining three technologies—Wii, Kinect, and digital videos (DVs)—are entertainment technologies. A telephone survey was adopted to obtain a representative sample, which obtained 1157 valid calls with a response rate of 53.1%. Two conclusions are drawn from the data analysis. First, lifestyles did play a significant role in predicting the adoption of the six technologies. Second, this study found that demographics and mass media use were more predictive of the adoption of information technologies than that of the adoption of entertainment technologies.
- Entertainment technologies
- information technologies
- Rogers’ diffusion of innovations model