Lifestyle orientations and the adoption of Internet-related technologies in Taiwan

Shu-Chu Li*

*Corresponding author for this work

Research output: Contribution to journalArticle

12 Scopus citations

Abstract

Using Rogers' diffusion of innovation model as the theoretical framework, this study examined the relationships between lifestyle orientations and the adoption of nine Internet-related technologies in Taiwan including IPTV, digital cable, emails, Internet instant messages, Facebook, scanners, notebooks, printers and personal computers. A telephone survey was conducted to collect data, and 506 valid questionnaires were obtained, representing a response rate of 58.6%. The results showed that lifestyle orientations were a powerful predictor for the adoption of information-oriented and entertainment-oriented technologies, but not for the adoption of interpersonally oriented technologies. Furthermore, this study found that while demographics were the most powerful variable that distinguished the adopters from the non-adopters, mass media use was not.

Original languageEnglish
Pages (from-to)639-650
Number of pages12
JournalTelecommunications Policy
Volume37
Issue number8
DOIs
StatePublished - 1 Jan 2013

Keywords

  • Diffusion of innovation
  • Entertainment-oriented technologies
  • Information-oriented technologies
  • Internet
  • Lifestyles
  • Technology adoption

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