Learning the determinants of satisfaction and usage intention of instant messaging

Chieh-Peng Lin*, Hsiu Nien Huang, Sheng Wuu Joe, Hwa Chun Ma

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

17 Scopus citations

Abstract

This study proposes a model for evaluating usage intention toward interactive information technology. The test results reveal that usage intention is influenced directly by satisfaction, perceived ease of use, perceived personalization, and perceived social interaction, while being also influenced indirectly by perceived reliability, perceived instantaneity, perceived ease of use, perceived social image, and perceived social interaction via the mediation of satisfaction.

Original languageEnglish
Pages (from-to)262-267
Number of pages6
JournalCyberpsychology and Behavior
Volume11
Issue number3
DOIs
StatePublished - 1 Jun 2008

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