Learning online community citizenship behavior: A socio-cognitive model

Sheng Wuu Joe, Chieh-Peng Lin*

*Corresponding author for this work

Research output: Contribution to journalArticle

13 Scopus citations

Abstract

This study postulates personal and environmental factors as key drivers of online community citizenship behavior (OCCB). OCCB reveals that the individual chooses to perform a behavior that is beneficial to others. Empirical results confirm the applicability of social cognitive theory (SCT) in online communities.

Original languageEnglish
Pages (from-to)367-370
Number of pages4
JournalCyberpsychology and Behavior
Volume11
Issue number3
DOIs
StatePublished - 1 Jun 2008

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