Learning online community citizenship behavior: A socio-cognitive model

Sheng Wuu Joe, Chieh-Peng Lin*

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

13 Scopus citations

Abstract

This study postulates personal and environmental factors as key drivers of online community citizenship behavior (OCCB). OCCB reveals that the individual chooses to perform a behavior that is beneficial to others. Empirical results confirm the applicability of social cognitive theory (SCT) in online communities.

Original languageEnglish
Pages (from-to)367-370
Number of pages4
JournalCyberpsychology and Behavior
Volume11
Issue number3
DOIs
StatePublished - 1 Jun 2008

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