Internet storefront reengineering using an element schema approach

Charles V. Trappey, Amy J.C. Trappey*, Ya Ping Chang

*Corresponding author for this work

Research output: Contribution to journalArticle

3 Scopus citations


This research provides a standard for generalizing the content of Internet storefronts. An element schema, which is created and denned using HTML tags categorizes the user interface and information elements presented on Internet storefronts. In order to explore the rule that elements play in characterizing popular and unpopular Internet storefronts, an analysis of the distribution of elements within the best and worst Internet storefronts was conducted. After extracting the elements underlying the construction of the best and worst Web-sites, a prototype storefront was reengineered to demonstrate the derived principles.

Original languageEnglish
Pages (from-to)295-303
Number of pages9
JournalHuman Systems Management
Issue number4
StatePublished - 1 Dec 2000


  • Element schema
  • HTML
  • Internet storefront
  • Reengineering

Fingerprint Dive into the research topics of 'Internet storefront reengineering using an element schema approach'. Together they form a unique fingerprint.

Cite this