Integrating conjoint analysis with quality function deployment to carry out customer-driven concept development for ultrabooks

Chih-Hsuan Wang*, Chih Wen Shih

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

22 Scopus citations

Abstract

A hybrid framework integrating conjoint analysis (CA) with quality function deployment (QFD) is presented to incorporate customer preferences into the process of product development. In particular, the proposed framework constitutes two sequential phases, namely, concept generation based on CA and prototype evaluation based on QFD. In addition, product features are characterized by customer requirements (CRs) and functional attributes (FAs). By means of DEMATEL (Decision Making and Trial Laboratory), the impacts of FAs on CRs are systematically identified to visualize their causalities. Instead of utilizing FAs, the TOPSIS (Technique for Order Preference by Similarity to Ideal Solution) is employed to assess potential prototypes in terms of CRs.

Original languageEnglish
Pages (from-to)89-96
Number of pages8
JournalComputer Standards and Interfaces
Volume36
Issue number1
DOIs
StatePublished - 1 Nov 2013

Keywords

  • Concept generation
  • Conjoint analysis
  • DEMATEL
  • Prototype evaluation
  • Quality function deployment
  • TOPSIS

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