Information Overload in Mail Catalog Shopping - How Many Catalogs are too Many?

M.A. Eastlick , Charles Trappey, R.A. Feinberg

Research output: Contribution to journalArticle

Original languageAmerican English
Pages (from-to)14-19
JournalJournal of Direct Marketing
Volume7
Issue number4
DOIs
StatePublished - 1993

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