@inproceedings{c399275177b547d7b67bbbdea326255f,
title = "Identifying bloggers with marketing influence in the blogosphere",
abstract = "Finding influential bloggers will not only allow us to better understand interesting activities happening in a social network, but also present unique opportunities for sales and advertisements. In this paper, we address a novel problem of finding influential bloggers with marketing value in the blogosphere by proposing a MIV (Marketing Influential Value) model. We induce two dimensions of blog characteristics (network-based factors and content-based factors) and develop an adaptive artificial neural network (ANN) to identify the potential bloggers with marketing influence to support the marketers or advertisers in promoting their products or services effectively.",
keywords = "Blogosphere, Influential model, Social networks, Viral marketing",
author = "Yung-Ming Li and Lai, {Cheng Yang} and Chen, {Ching Wen}",
year = "2009",
month = nov,
day = "30",
doi = "10.1145/1593254.1593307",
language = "English",
isbn = "9781605585864",
series = "ACM International Conference Proceeding Series",
pages = "335--340",
booktitle = "Proceedings of the 11th International Conference on Electronic Commerce, ICEC 2009",
note = "null ; Conference date: 12-08-2009 Through 15-08-2009",
}