How Transportation Service Quality Drives Public Attitude and Image of a Sustainable City: Satisfaction as A Mediator and Involvement as A Moderator

Mu Chen Chen, Chia Lin Hsu*, Mu Ming Chen

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

1 Scopus citations

Abstract

This study highlights transportation service quality (including that of the core transportation service and the physical environment of transportation) and investigates its impact on satisfaction as well as attitude toward and image of a sustainable city. Additionally, this study also addresses the mediating role of satisfaction in the relationships between transportation service quality, and both attitude toward and image of a sustainable city, as well as the moderating role of involvement in the links between satisfaction and this attitude and between satisfaction and this image. The findings confirm that both core transportation service and the physical environment of transportation significantly and positively influence satisfaction and, in turn, significantly and positively influence attitude toward and image of a sustainable city. Satisfaction also plays a mediating role in the links between transportation service quality and this attitude and image. In addition, the effect of satisfaction on attitude toward and image of a sustainable city becomes greater as the level of involvement increases.

Original languageEnglish
Article number6813
JournalSustainability (Switzerland)
Volume11
Issue number23
DOIs
StatePublished - 1 Dec 2019

Keywords

  • City attitude
  • City image
  • Involvement
  • Mega-event
  • Satisfaction
  • Service quality
  • Sustainable city

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