How Does Gender Stereotype Affect the Memory of Advertisements? A Behavioral and Electroencephalography Study

Shih-Yu Lo*, Jung Tai King, Chin Teng Lin

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

Fingerprint Dive into the research topics of 'How Does Gender Stereotype Affect the Memory of Advertisements? A Behavioral and Electroencephalography Study'. Together they form a unique fingerprint.

Medicine & Life Sciences