Gender differences in the effect of negative critical incidents and quality attributes satisfaction

Ya Yueh Shih*, Kwoting Fang, Duen-Ren Liu

*Corresponding author for this work

Research output: Contribution to conferencePaperpeer-review

Abstract

This study proposed and tested a model of gender difference on the frequency of negative critical incidents are always affected overall satisfaction indirectly by quality attributes satisfaction. The data from a survey of online customers was used empirically to test the proposed research model. Structural equation modeling (SEM) technique was used to evaluate the casual model. In addition, the analysis did support that user satisfaction are different various respondent subgroups including, male and female. The implication of the work to both researchers and practitioners are discussed.

Original languageEnglish
Pages475-480
Number of pages6
StatePublished - 1 Dec 2003
Event34th Annual Meeting of the Decision Sciences Institute - Washington, DC, United States
Duration: 22 Nov 200325 Nov 2003

Conference

Conference34th Annual Meeting of the Decision Sciences Institute
CountryUnited States
CityWashington, DC
Period22/11/0325/11/03

Keywords

  • Critical incidents
  • Gender differences
  • Internet shopping
  • Structural equation modeling

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