In this paper, a novel fuzzy control scheme using intuitive image analysis is developed to imitate the intuitive human control behavior determined through human eyes. A CCD camera is used to gather the images of the controlled plant, and a simple algorithm is proposed to analyze the images. Unlike that in the visual servo control systems, the image information is utilized in a more intuitive way via the proposed image analysis algorithm. The difference between a reference image and the current image is numerically expressed and directly used by a fuzzy control system using a human-like control law. To investigate the effectiveness of the proposed fuzzy control scheme, it is applied to an inverted pendulum system. Simulation results show that the proposed scheme can achieve favorable tracking performance without prior knowledge of the controlled plant.