Friend or foe? Examining the relationship between news portals and newspaper sites in Taiwan

J.Sonia Huang, Mengchieh Jacie Yang, Hsiang Iris Chyi

Research output: Contribution to journalArticlepeer-review

6 Scopus citations

Abstract

Newspapers worldwide often serve as content providers for news portals, but portals outperform most newspaper sites in audience share. Whether this is a zero-sum game or a win-win scenario deserves scholarly attention, because the phenomenon constitutes a unique case of intra-media competition. Based on empirical data collected through a large-scale survey, this study systematically examines the delicate relationship among and between news portals and newspaper sites in Taiwan. The results document non-competitive relationships among most news sites, with the exception of Yahoo! News. Such counter-intuitive findings carry theoretical and strategic implications for the study and practice of online journalism.

Original languageEnglish
Pages (from-to)103-119
Number of pages17
JournalChinese Journal of Communication
Volume6
Issue number1
DOIs
StatePublished - 1 Mar 2013

Keywords

  • competition
  • newspapers
  • online news
  • portals
  • Taiwan

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