Abstract
Newspapers worldwide often serve as content providers for news portals, but portals outperform most newspaper sites in audience share. Whether this is a zero-sum game or a win-win scenario deserves scholarly attention, because the phenomenon constitutes a unique case of intra-media competition. Based on empirical data collected through a large-scale survey, this study systematically examines the delicate relationship among and between news portals and newspaper sites in Taiwan. The results document non-competitive relationships among most news sites, with the exception of Yahoo! News. Such counter-intuitive findings carry theoretical and strategic implications for the study and practice of online journalism.
Original language | English |
---|---|
Pages (from-to) | 103-119 |
Number of pages | 17 |
Journal | Chinese Journal of Communication |
Volume | 6 |
Issue number | 1 |
DOIs | |
State | Published - 1 Mar 2013 |
Keywords
- competition
- newspapers
- online news
- portals
- Taiwan