Exploring the linkage between educational quality and student loyalty

Wen Kung Lin, Chou Kang Chiu*, Chieh-Peng Lin, Chun Yu Chen

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

This study develops a model of information cascades-based student loyalty. In the proposed model, student loyalty is influenced directly by the perceived quality of teaching services (QTS), the perceived signal of retention (PSR), and the perceived quality of administrative services (QAS), while also being influenced indirectly by QTS, QAS, and perceived others' retention via the mediation of PSR. Empirical findings are discussed.

Original languageEnglish
Title of host publication2006 Proceedings - 12th ISSAT International Conference on Reliability and Quality in Design
Pages72-75
Number of pages4
StatePublished - 1 Dec 2006
Event12th ISSAT International Conference on Reliability and Quality in Design - Chicago, IL, United States
Duration: 3 Aug 20065 Aug 2006

Publication series

Name2006 Proceedings - 12th ISSAT International Conference on Reliability and Quality in Design

Conference

Conference12th ISSAT International Conference on Reliability and Quality in Design
CountryUnited States
CityChicago, IL
Period3/08/065/08/06

Keywords

  • Perceived quality
  • Retention
  • Student loyalty

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