閱聽人概念的探索:從網路經驗出發

Translated title of the contribution: Exploring the Concept of Audience: The Case of the Internet

Research output: Contribution to journalArticle

Abstract

The meanings of "audiences" vary across the current paradigms of audience research, which tend to espouse different ontology and methodology. This paper begins with a review of the behavioral paradigm and the reception study paradigm and then proceeds to examine the subjectivity as defined by different paradigms. Based on my four years working as an ethnographer in an online fan community, the article suggests that audience research take into consideration the diversified, fluid, and hybird identities of the audience.
Translated title of the contributionExploring the Concept of Audience: The Case of the Internet
Original languageChinese (Traditional)
Pages (from-to)37-71
Number of pages35
Journal中華傳播學刊Chinese Journal of Communication Research
Issue number5
StatePublished - Jun 2004

Keywords

  • methodology
  • reception analysis
  • audience
  • audience research
  • internet

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