Examining the factors that influence the intentions to adopt internet shopping and cable television shopping in Taiwan

Shu-Chu Li*

*Corresponding author for this work

Research output: Contribution to journalReview article

18 Scopus citations

Abstract

Using Rogers' diffusion of innovation model, this study attempts to compare the adoption of internet shopping with that of cable television shopping in Taiwan. Rogers' diffusion model has been criticized for its pro-innovation bias, and thus this study expects that the adoption of internet shopping will be consistent with the predictions of Rogers' model, while the adoption of cable television shopping will not. A telephone survey with 1227 valid interviews was used to collect data for this study. As expected, most findings regarding internet shopping follow the predictions of this model. However, the diffusion process in relation to cable television shopping digresses from the path predicted by Rogers' model. The detailed findings of the study are discussed in the article.

Original languageEnglish
Pages (from-to)173-193
Number of pages21
JournalNew Media and Society
Volume6
Issue number2
DOIs
StatePublished - 1 Jan 2004

Keywords

  • Cable television shopping
  • Diffusion of innovation
  • Innovativeness
  • Internet shopping
  • Lifestyles
  • Technology adoption
  • Technology clustering

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