Evaluating the effect of interactions between appearance-related product designs and facial characteristics on social affectivity

Cheng Hung Lo, Chih Hsing Chu, Szu-Hao Huang

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

For products that can improve the appearance of the user, such as facial accessories, both the characteristics of the product user and design features must be considered in design evaluation. This paper proposes an experimental evaluation scheme that investigates the interactions between the design features of 3D eyeglasses frames and user facial characteristics. Face models of users containing both geometric and image data were constructed using 3D scanning. A face deformation method was developed to manipulate individual facial features without changing the other features on the face models. In the evaluation scheme, participants judged synthetic faces, which had varied eye distances and orientations and were wearing factorized eyeglasses frames, according to three affective measures related to the personality attributes of confidence, friendliness, and attractiveness. The experimental results show that changing certain design features influences the impressions of the face models with varied facial characteristics. The proposed scheme facilitates designing products that strengthen the impression of specific personality traits by accommodating individual differences in facial features.

Original languageEnglish
Title of host publication34th Computers and Information in Engineering Conference
PublisherAmerican Society of Mechanical Engineers (ASME)
ISBN (Electronic)9780791846285
DOIs
StatePublished - 1 Jan 2014
EventASME 2014 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference, IDETC/CIE 2014 - Buffalo, United States
Duration: 17 Aug 201420 Aug 2014

Publication series

NameProceedings of the ASME Design Engineering Technical Conference
Volume1A

Conference

ConferenceASME 2014 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference, IDETC/CIE 2014
CountryUnited States
CityBuffalo
Period17/08/1420/08/14

Keywords

  • 3D scanning
  • Affective design
  • Design evaluation
  • Emotional engineering

Fingerprint Dive into the research topics of 'Evaluating the effect of interactions between appearance-related product designs and facial characteristics on social affectivity'. Together they form a unique fingerprint.

Cite this