Employer brand management, organizational prestige and employees' word-of-mouth referrals in Taiwan

Jin-Feng Uen, David Ahlstrom, Shuyuan Chen*, Julie Liu

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

16 Scopus citations

Abstract

Word-of-mouth is thought to be an effective external recruitment information source that organizations are not generally able to do much about. While a number of previous studies have suggested the effectiveness of word-of-mouth recruitment, few have explored the specific factors enabling organizations to manage it effectively. This study addresses the cross-level influence of employer brand management (EBM) and organizational prestige on employees' word-of-mouth referrals. A total of 308 survey responses from senior managers and their employees were received from 33 firms in Taiwan. All hypotheses were supported, which suggests significant relationships between EBM, organizational prestige, and employees' word-of-mouth referrals. The study results also suggest that organizations are able to manage employee word-of-mouth referrals by enhancing EBM and reinforcing employees' perceived organizational prestige accordingly.

Original languageEnglish
Pages (from-to)104-123
Number of pages20
JournalAsia Pacific Journal of Human Resources
Volume53
Issue number1
DOIs
StatePublished - 1 Jan 2015

Keywords

  • Brands
  • Employees' word-of-mouth referrals
  • Employer brand management (EBM)
  • Recruitment
  • Reputation
  • Taiwan
  • Talent

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